Continuous Optimization

COMPANIES WE HAVE WORKED WITH

WHO IS THIS FOR?

Well established businesses that want to increase the revenue they make per visitor, uncovering performance leaks and opportunities to generate faster growth.

These are the minimum criteria for us to take you as a continuous optimization client:

Traffic higher than 300.000 unique visitors per month.
Revenue higher than $8 million per year.
The minimum commitment is 6 months. That's the shortest amount of time it takes to guarantee that a proper optimization process will be estabilished.

Don’t fit the criteria? Still want to get our help to optimize your customer journeys? Click here and check out our Usability Audit service — it was designed for companies like yours!

Looptimize’s customer journey optimization process

Looptimize becomes an extension of your team. We transfer as much knowledge as we can, empowering everyone to keep things running even if our agreement eventually comes to an end.

We split our process into four steps that promote growth and ensure we are focusing our efforts on the right spots.

Everything happens in optimization loops: sprints that last 30, 60 or 90 days where we run research and experimentation initiatives to solve the most impactful issues we can find.

Most of what we do revolves around two key concepts: journey momentum and journey friction. Momentum is responsible for making journeys move forward and eventually lead to a conversion. Friction causes journeys to slow down and possibly stop. Our methods aim at creating momentum and eliminating friction whenever possible.

The process is 100% geared towards business objectives — our core focus is on making your company grow.

Looptimize becomes an extension of your team. We transfer as much knowledge as we can, empowering everyone to keep things running even if our agreement eventually comes to an end.

The process is 100% geared towards business objectives — our core focus is on making your company grow.

Looptimize becomes an extension of your team. We transfer as much knowledge as we can, empowering everyone to keep things running even if our agreement eventually comes to an end.

MOMENTUM & FRICTION

The commanding forces in customer journeys

Each step in a customer journey requires a minimum amount of momentum to be completed. If that amount is not met, visitors drop out of the funnel, potentially never coming back to finish what they started. This costs you money.
Think of real life activities. Daily stuff, like taking a language course, cooking, exercising or cleaning your place. The hardest part is always getting started. Once you’re already moving, your body and mind get in the groove. You keep going until you’re done.
Now think of how it feels when you have to do it again on the next day. The groove is gone. It doesn’t feel as easy as it did when you were already working on the task at hand, right?
Customer journeys are no different. When visitors arrive at your website, there’s already a context behind that action. Some momentum has already been established.
Looptimize’s customer journey optimization methods are based on the principle that we must build on top of this momentum and preserve it whenever possible.
Everything that reduces momentum is what we call “friction”.
We split friction into a hierarchy of three types:
Usability friction Barriers in the usage of platform features. Cognitive friction Barriers in content comprehension. Emotional friction Barriers of ideological or personal nature. All three types keep visitors from converting.

1.USABILITY 2.COGNITIVE
3.EMOTIONAL

Our mission is to eliminate these friction barriers,
starting from the bottom (usability friction) and gradually moving our way up (emotional friction).

MOMENTUM & FRICTION

The commanding forces in customer journeys

Each step in a customer journey requires a minimum amount of momentum to be completed. If that amount is not met, visitors drop out of the funnel, potentially never coming back to finish what they started. This costs you money.
Think of real life activities. Daily stuff, like taking a language course, cooking, exercising or cleaning your place. The hardest part is always getting started. Once you’re already moving, your body and mind get in the groove. You keep going until you’re done.
Now think of how it feels when you have to do it again on the next day. The groove is gone. It doesn’t feel as easy as it did when you were already working on the task at hand, right?
Customer journeys are no different. When visitors arrive at your website, there’s already a context behind that action. Some momentum has already been established.
Looptimize’s customer journey optimization methods are based on the principle that we must build on top of this momentum and preserve it whenever possible.
Everything that reduces momentum is what we call “friction”.
We split friction into a hierarchy of three types:
Usability friction Barriers in the usage of platform features. Cognitive friction Barriers in content comprehension. Emotional friction Barriers of ideological or personal nature. All three types keep visitors from converting.

1.USABILITY 2.COGNITIVE
3.EMOTIONAL

Our mission is to eliminate these friction barriers,
starting from the bottom (usability friction) and gradually moving our way up (emotional friction).

Step 1: Kick-Off

Defining Challenges & Goals + Analytics Health Check + Calculating Testing Speed

Defining challenges & goals: We’ll sit down with your team in order to understand which challenges the business is trying to solve at the moment. We’ll define goals to meet with each challenge, what success should look like and how to measure it. We’ll then proceed to prioritize these challenges together, building a roadmap of what we’ll do, in which order we’ll solve these challenges and which customer journey optimization methods will be employed to do so.

Analytics health check: Every decision we make is based on data. We need to make sure all relevant metrics are tracked properly so that we can call accurate shots. For that, we’ll audit the following:

Your digital analytics platform (e.g. Google Analytics, Adobe Analytics, etc.);
Your tag management system (e.g. Google Tag Manager);
Your testing tool (e.g. Google Optimize, Optimizely, VWO, etc.);
Other relevant platforms that contain information we can use to optimize.

We’ll proceed to fix all broken aspects we can find, which usually happens during the first month of our agreement (it may take a bit longer depending on what we find in our investigation).

Testing speed calculation: Your current traffic and conversion rate are the main factors in determining:

The testing speed we’ll be able to achieve (in other words, how many tests we can realistically run during our agreement and for how long each test should run);
On what pages or screens our tests can be done;
What KPIs we should target with each test.

Step 2: Detection

Context Dive + Mapping Friction Barriers + Measuring Journey Momentum

Context dive: Our team will dive into the universe of your business, learning about the context behind visitors’ journeys, what expectations these visitors have, among other factors that will help us identify potential optimization opportunities.

Friction Barrier Map:A method developed in-house to assess issues in customer journeys and map friction points that keep people from progressing towards their goals. We divide friction in three different types:

Usability friction: barriers in the usage of platform features
Cognitive friction: barriers in content comprehension
Emotional friction: barriers of ideological or personal nature

Our optimization initiatives target all three types, reducing their negative effects on conversion rate.

Measuring journey momentum: Just like in real life, momentum is a key factor in determining whether visitors will finish key tasks on your platform or not. Without enough momentum, people can easily drop out of funnels. Entire journeys can come to a halt, costing you revenue. Looptimize’s exclusive methods allow us to quantify and measure the momentum behind the most important actions happening in the journeys we’re analyzing. This data assists us in evaluating what journey parts deserve more attention and whether our initiatives are being effective or not.

Step 3: Exploration

Quantitative & Qualitative Research + Ideation & Hypothesis Crafting

Guesses and opinions won’t make you any money. Data-driven research will.

Looptimize conducts quantitative and qualitative research efforts to crack the code behind your customers’ actions, understanding what they do, why and how we can make it easier for them to convert.

We’re comfortable with all traditional research methodsYears of experience in optimization made Looptimize proficient with all traditional methods. We’ll choose a different combination of them according to what is required to solve the challenges in the current loop:

On-site polls, exit surveys, heatmap analysis, mouse tracking and session recordings to figure out why people take (or don’t) take action, who they are, how they buy, what they struggle with, etc.
Usability testing and heuristic evaluations to get qualitative insights on how usability should be optimized.
Data deep dives to explore traffic sources, differences in behavior between new and returning visitors, technical issues in navigation, among other relevant aspects of navigation.
User interviews to get more detailed answers to questions the previous methods couldn’t solve.

And we have a slew of original research solutions tooLooptimize has developed powerful methods for situations where the standard solutions aren’t enough, such as:

Engagement matrix: an analysis method to figure out the perfect placement of each screen element.
Copy Barrier Map: evaluation of the performance of each copy block according to its purpose.
Three Ws: helps us find ways to improve the content presented in the immediate viewport (the visible area that appears immediately after the page loads), improving the first impression visitors have of your platform.
...and many other proprietary methods we can pick from depending on the challenges we need to tackle.

Ideation, prioritization & hypothesis crafting We’ll take all the data we have gathered in all previous steps and will use it to ideate solutions to the issues we found.

These solutions get prioritized using a proprietary scoring system (which you’ll get full access to, enabling us to include your ideas in our process as well).

The most promising ideas get transformed into scientific experiment hypotheses. These hypotheses lay the groundwork for us to create alternative versions of your website or app screens to be tested against your current version of the same screen.

Step 4: Experimentation

Testing + analysis + iteration

Using everything we’ve learned up to this point, we’ll create and test an alternative version of a page or screen against the current version that you have online now. Our team is rigorous with the science and statistics used to evaluate the tests, running every test for at least 2 business cycles (this translates into 2 to 4 weeks in most cases), with strict stop-loss rules and data pollution prevention criteria in place.

When the tests are finished, results go under analysis. Winning tests get rolled out. Failed tests generate learnings that will be incorporated into the next loops, increasing the odds of us finding the expected results in the next attempts.

Customer journey optimization is an ongoing effort — the more we experiment, the more we learn about the behavior of your customers, allowing us to apply the acquired knowledge in the next loops and improve the outcomes of the whole program.

Step 1: Kick-Off

Defining Challenges & Goals + Analytics Health Check + Calculating Testing Speed

Defining challenges & goals: We’ll sit down with your team in order to understand which challenges the business is trying to solve at the moment. We’ll define goals to meet with each challenge, what success should look like and how to measure it. We’ll then proceed to prioritize these challenges together, building a roadmap of what we’ll do, in which order we’ll solve these challenges and which customer journey optimization methods will be employed to do so.

Analytics health check: Every decision we make is based on data. We need to make sure all relevant metrics are tracked properly so that we can call accurate shots. For that, we’ll audit the following:

Your digital analytics platform (e.g. Google Analytics, Adobe Analytics, etc.);
Your tag management system (e.g. Google Tag Manager);
Your testing tool (e.g. Google Optimize, Optimizely, VWO, etc.);
Other relevant platforms that contain information we can use to optimize.

We’ll proceed to fix all broken aspects we can find, which usually happens during the first month of our agreement (it may take a bit longer depending on what we find in our investigation).

Testing speed calculation: Your current traffic and conversion rate are the main factors in determining:

The testing speed we’ll be able to achieve (in other words, how many tests we can realistically run during our agreement and for how long each test should run);
On what pages or screens our tests can be done;
What KPIs we should target with each test.

Step 2: Detection

Context Dive + Mapping Friction Barriers + Measuring Journey Momentum

Context dive: Our team will dive into the universe of your business, learning about the context behind visitors’ journeys, what expectations these visitors have, among other factors that will help us identify potential optimization opportunities.

Friction Barrier Map:A method developed in-house to assess issues in customer journeys and map friction points that keep people from progressing towards their goals. We divide friction in three different types:

Usability friction: barriers in the usage of platform features
Cognitive friction: barriers in content comprehension
Emotional friction: barriers of ideological or personal nature

Our optimization initiatives target all three types, reducing their negative effects on conversion rate.

Measuring journey momentum: Just like in real life, momentum is a key factor in determining whether visitors will finish key tasks on your platform or not. Without enough momentum, people can easily drop out of funnels. Entire journeys can come to a halt, costing you revenue. Looptimize’s exclusive methods allow us to quantify and measure the momentum behind the most important actions happening in the journeys we’re analyzing. This data assists us in evaluating what journey parts deserve more attention and whether our initiatives are being effective or not.

Step 3: Exploration

Quantitative & Qualitative Research + Ideation & Hypothesis Crafting

Guesses and opinions won’t make you any money. Data-driven research will.

Looptimize conducts quantitative and qualitative research efforts to crack the code behind your customers’ actions, understanding what they do, why and how we can make it easier for them to convert.

We’re comfortable with all traditional research methodsYears of experience in optimization made Looptimize proficient with all traditional methods. We’ll choose a different combination of them according to what is required to solve the challenges in the current loop:

On-site polls, exit surveys, heatmap analysis, mouse tracking and session recordings to figure out why people take (or don’t) take action, who they are, how they buy, what they struggle with, etc.
Usability testing and heuristic evaluations to get qualitative insights on how usability should be optimized.
Data deep dives to explore traffic sources, differences in behavior between new and returning visitors, technical issues in navigation, among other relevant aspects of navigation.
User interviews to get more detailed answers to questions the previous methods couldn’t solve.

And we have a slew of original research solutions tooLooptimize has developed powerful methods for situations where the standard solutions aren’t enough, such as:

Engagement matrix: an analysis method to figure out the perfect placement of each screen element.
Copy Barrier Map: evaluation of the performance of each copy block according to its purpose.
Three Ws: helps us find ways to improve the content presented in the immediate viewport (the visible area that appears immediately after the page loads), improving the first impression visitors have of your platform.
...and many other proprietary methods we can pick from depending on the challenges we need to tackle.

Ideation, prioritization & hypothesis crafting We’ll take all the data we have gathered in all previous steps and will use it to ideate solutions to the issues we found.

These solutions get prioritized using a proprietary scoring system (which you’ll get full access to, enabling us to include your ideas in our process as well).

The most promising ideas get transformed into scientific experiment hypotheses. These hypotheses lay the groundwork for us to create alternative versions of your website or app screens to be tested against your current version of the same screen.

Step 4: Experimentation

Testing + analysis + iteration

Using everything we’ve learned up to this point, we’ll create and test an alternative version of a page or screen against the current version that you have online now.

Our team is rigorous with the science and statistics used to evaluate the tests, running every test for at least 2 business cycles (this translates into 2 to 4 weeks in most cases), with strict stop-loss rules and data pollution prevention criteria in place.

When the tests are finished, results go under analysis. Winning tests get rolled out. Failed tests generate learnings that will be incorporated into the next loops, increasing the odds of us finding the expected results in the next attempts.

Customer journey optimization is an ongoing effort — the more we experiment, the more we learn about the behavior of your customers, allowing us to apply the acquired knowledge in the next loops and improve the outcomes of the whole program.

I want to work with Looptimize, what should I do?

Keep in mind that results from a structured optimization program like this do not materialize overnight. Higher revenues will come from the sum of everything we learn and test over time.Please make sure you fit the minimum criteria for a partnership:

Traffic higher than 300.000 unique visitors per month
Revenue higher than $8 million per year
The minimum commitment is 6 months. That’s the shortest amount of time it takes to guarantee that a proper optimization process will be established.

Don’t fit the criteria? Still want to get our help to optimize your customer journeys? Click here and check out our Usability Audit service — it was designed for companies like yours!

OUR FEEWe charge according to the amount and complexity of customer journeys we work on. Prices are negotiated on a case-by-case basis. We only accept clients for whom we believe we can generate a strong return on investment.

We work with a fixed fee model. In certain cases, we can also take on performance-based contracts. Reach out to us using the forms on this page to get more information.

I want to work with Looptimize, what should I do?

Keep in mind that results from a structured optimization program like this do not materialize overnight. Higher revenues will come from the sum of everything we learn and test over time.Please make sure you fit the minimum criteria for a partnership:

Traffic higher than 300.000 unique visitors per month
Revenue higher than $8 million per year
The minimum commitment is 6 months. That’s the shortest amount of time it takes to guarantee that a proper optimization process will be established.

Don’t fit the criteria? Still want to get our help to optimize your customer journeys? Click here and check out our Usability Audit service — it was designed for companies like yours!

OUR FEEWe charge according to the amount and complexity of customer journeys we work on. Prices are negotiated on a case-by-case basis. We only accept clients for whom we believe we can generate a strong return on investment.

We work with a fixed fee model. In certain cases, we can also take on performance-based contracts. Reach out to us using the forms on this page to get more information.

TALK TO A
LOOPTIMIZE EXPERT

Still not sure if Looptimize is what you’re looking for? Fill the form to schedule a free 30-minute call with a journey optimization expert from Looptimize. We’ll analyze one page of your website or app in front of you, pointing out and explaining all friction points we can find, the stuff that’s killing your conversion rate. We’ll get back to you ASAP, usually on the next business day.

TALK TO A
LOOPTIMIZE EXPERT

Still not sure if Looptimize is what you’re looking for? Fill the form to schedule a free 30-minute call with a journey optimization expert from Looptimize. We’ll analyze one page of your website or app in front of you, pointing out and explaining all friction points we can find, the stuff that’s killing your conversion rate. We’ll get back to you ASAP, usually on the next business day.

Continuous Journey Optimization Program

Continuous Journey Optimization Program

COMPANIES WE HAVE WORKED WITH