Usability Audits
Our experts will conduct an in-depth usability review of your website or app, mapping its strengths and weaknesses. We’ll offer you the insight needed to make your customer journeys competitive and up to date with industry best practices in a timeframe of a few weeks.
SOME COMPANIES WE'VE WORKED WITH
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SOME COMPANIES WE'VE WORKED WITH
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WHO IS THIS FOR?
Businesses who want to spot weak points on specific parts of their customer journeys, improving their websites or apps as quickly as possible to ensure that no money gets lost due to sub-optimal usability experiences. You’ll get a detailed report highlighting the most important user experience improvements for your platform, with practical solutions to solve all identified issues.
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LOOPTIMIZE'S USABILITY
AUDIT PROCESS
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Customer Survey or On-Site Poll
We’ll start by running surveys to get insights about the expectations and needs of your customers when they’re navigating through the pages or screens you want us to audit.

This step is optional, but strongly recommended since it boosts the quality of all initiatives we’ll do next. We understand businesses sometimes have scenarios that do not allow for these surveys though. Don’t worry if that’s your case — we have backup solutions to cater to all sorts of situations.

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Friction Barrier Map
In parallel, Looptimize’s team will use an exclusive heuristic analysis method developed in-house to analyze each page or screen: the “Friction Barrier Map”. This method was designed specifically to spot friction barriers — aspects of your platform’s experience that stop visitors on their tracks, keeping them from progressing in their journeys and converting. We’ll learn about barriers of three different natures: usability, cognitive and emotional.
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Prioritized Recommendations
Finally, a team of experts will create a list of prioritized recommendations and fixes based on the findings from the previous steps. Here’s also where we’ll match your platform against relevant industry best practices, highlighting those that are applicable and should be implemented in your specific case. No bullshit — only real life, practical advice that you can take to your team and start working on immediately.
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In-Depth Report & Walkthrough Meeting
Finally, a team of experts will create a list of prioritized recommendations and fixes based on the findings from the previous steps. Here’s also where we’ll match your platform against relevant industry best practices, highlighting those that are applicable and should be implemented in your specific case. No bullshit — only real life, practical advice that you can take to your team and start working on immediately.
Image
Customer Survey or On-Site Poll
We’ll start by running surveys to get insights about the expectations and needs of your customers when they’re navigating through the pages or screens you want us to audit.

This step is optional, but strongly recommended since it boosts the quality of all initiatives we’ll do next. We understand businesses sometimes have scenarios that do not allow for these surveys though. Don’t worry if that’s your case — we have backup solutions to cater to all sorts of situations.

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Friction Barrier Map
In parallel, Looptimize’s team will use an exclusive heuristic analysis method developed in-house to analyze each page or screen: the “Friction Barrier Map”. This method was designed specifically to spot friction barriers — aspects of your platform’s experience that stop visitors on their tracks, keeping them from progressing in their journeys and converting. We’ll learn about barriers of three different natures: usability, cognitive and emotional.
Image
Prioritized Recommendations
Finally, a team of experts will create a list of prioritized recommendations and fixes based on the findings from the previous steps. Here’s also where we’ll match your platform against relevant industry best practices, highlighting those that are applicable and should be implemented in your specific case. No bullshit — only real life, practical advice that you can take to your team and start working on immediately.
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In-Depth Report & Walkthrough Meeting
We will deliver everything in the form of a PDF report. We’ll also set up a time for a meeting with your team where we will walk you through our findings.
HOW LONG DOES IT TAKE?
All of this takes a few weeks to complete. Turnover is usually between 2 to 6 weeks (the more pages or screens you want us to analyze, the longer it takes).
PLANS
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Single Touchpoint
1 Page/Screen Type
3.500,00EUR
Excl. VAT
  • Analysis of 1 Page Type (e.g. checkout, category page, product detail page, homepage, etc.)
  • Focuses on identifying and finding solutions for issues on a single touchpoint (website page or app screen).
  • Ideal for small and medium businesses who want quick wins or for situations where you need expert eyes to help validate your current design.
  • Includes:
    • Customer surveys or on-site Polls
    • Detailed report with practical solutions
    • Walkthrough meeting (remote or in-person, depending on viability)
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Journey Slice
3 Page/Screen Types
7.500,00EUR
Excl. VAT
  • Analysis of 3 Page Types (e.g. checkout, category page, product detail page, homepage, etc.)
  • Focuses on identifying and finding solutions for issues on a slice of customer journey (sequence of website pages or app screens).
  • Ideal for businesses of all sizes who want to get the most out of specific parts of their customer journeys or conversion funnels as quickly as possible.
  • Includes:
    • Customer surveys or on-site Polls
    • Detailed report with practical solutions
    • Walkthrough meeting (remote or in-person, depending on viability)
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    Single Touchpoint
    1 Page/Screen Type
    2.500,00EUR
    Excl. VAT
    • Analysis of 1 Page Type (e.g. checkout, category page, product detail page, homepage, etc.)
    • Focuses on identifying and finding solutions for issues on a single touchpoint (website page or app screen).
    • Ideal for small and medium businesses who want quick wins or for situations where you need expert eyes to help validate your current design.
    • Includes:
      • Customer surveys or on-site Polls
      • Detailed report with practical solutions
      • Walkthrough meeting (remote or in-person, depending on viability)
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    Journey Slice
    3 Page/Screen Types
    5.000,00EUR
    Excl. VAT
    • Analysis of 3 Page Types (e.g. checkout, category page, product detail page, homepage, etc.)
    • Focuses on identifying and finding solutions for issues on a slice of customer journey (sequence of website pages or app screens).
    • Ideal for businesses of all sizes who want to get the most out of specific parts of their customer journeys or conversion funnels as quickly as possible.
    • Includes:
      • Customer surveys or on-site Polls
      • Detailed report with practical solutions
      • Walkthrough meeting (remote or in-person, depending on viability)
Are you an enterprise-level business looking for a more comprehensive service? Want Looptimize to help you make consistent additional revenue out of your most relevant journeys? Click here and check out our Continuous Journey Optimization service — it’s our flagship service for companies like yours!
74650F28-6878-4CCD-8EC0-3D5B38FFE82B@2.00x
TALK TO A
LOOPTIMIZE EXPERT
Still not sure if Looptimize is what you’re looking for? Fill the form to schedule a free 30-minute call with a journey optimization expert from Looptimize. We’ll analyze one page of your website or app in front of you, pointing out and explaining all friction points we can find, the stuff that’s killing your conversion rate. We’ll get back to you ASAP, usually on the next business day.